Passionate about business

I have listened to Andrew Warner do interviews on successful tech entrepreneurs for over a year and a half. It’s so awesome to have someone as passionate about business as Andrew to listen to and filter out the noise. I’m already super passionate about business but after listening to one of Andrew interviews I’m ready to make stuff happen.

If you’re interested in online business and entrepreneurship and don’t know about Andrew and Mixergy you have to check out some of his interviews.

Here is how Andrew describes the Mixergy Mission “ I want to show you that the best way to grow is to learn from a mix of smart people who are willing to share their expertise and experiences. The Mixergy Mission is to infect you with a passion for business and then help you build your business.”

My two favorite interviews are:

Paul Singh is the founder of MailFinch, the company that helps you send direct mail. All you have to do is upload a PDF and they’ll take care of the rest: printing, mailing, contact management, campaign blasts, drip campaigns and more. He also runs a business consulting company called Results Junkies.

Ryan Allis is the Co-Founder and Chief Executive Officer of iContact, the leading global provider of email marketing services to small and mid-sized businesses. He is also the author of the book Zero to One Million,

Both Ryan and Paul are super scrappy entrepreneurs which is one of the reasons I dig their interviews so much. In both interviews Andrew is able to pull out solid nuggets of info.

VW Jetta TDI Greasecar

VW TDI-svo -2000 Volkswagen Jetta TDI Greasecar

I have been running 80/20 biodiesel in my Volkswagen for over two years now.  Sometimes I switch back to regular diesel when 80/20 is more expensive than regular diesel. I also added a small amount of acetone to every other tank of gas.  The acetone acts as a solvent and cleans the lines and combustion chamber. Acetone is the main ingredient used in most fuel additives it’s just cheaper to buy a pint of acetone and make it myself.  I’m currently getting around 55 MPG.

I’ve been researching going a step further and turning my diesel into a full grease car. The diesel engine was originally designed to run on peanut oil and most diesel engines can be run on vegetable oil as long as the oil is heated.  There are a number of companies that build complete kits to add the additional fuel line and fuel tanks needed to run a straight vegetable oil fuel.

Unlike biodiesel, which is produced by chemically modifying vegetable oil so that it can be used in a diesel vehicle with no modifications, SVO requires a second fuel system for the vegetable oil in addition to the standard diesel fuel system.I have put together a parts list and plan the conversion but have been putting it off until I have a permanent residence where I can mix and recycle my own fuel.

Diesels designed to burn standard diesel fuel need some modification to burn straight vegetable oil: VW Jetta TDI to burn straight vegetable oil.  The oil could come from used fryer oil recycled from restaurants, or vegetable oil from various crops.

  • The vegetable oil must be heated to about 160F before it is pumped through the injectors — this is to lower its viscosity to about the same as standard diesel fuel.
  • The engine must be started and run on regular diesel until the engine internals and the vegetable oil are up to temperature — so converted cars have a diesel tank and a vegetable oil tank.
  • At shutdown, the vegetable oil in the fuel system must be purged and replaced by standard diesel fuel in preparation for the next startup.

One man’s trash is another man’s fuel.

There are many different choices to make in designing an efficient home filtration system. Excellent, comprehensive home filtration systems are available from Greasecar, but many people elect to build their own.   I plan to build a two tank filtration system with heating elements and a electric pump.

There are several links to TDI Greasecar design:

fullcirclefuels.com
Greasecar Vegetable Fuel Systems

and

Convert VW Diesel to run on Straight Vegetable Oil
In the Autoblog Driveway: 2003 VW Jetta SVO (Straight Vegetable Oil) – Autoblog
Bio Fuels Forums – Powered by vBulletin
Fred’s TDI Page. TDIClub.com. VW TDI Enthusiast Community
TDIClub Forums – Powered by vBulletin
Pictures of TDI Engine – TDIClub Forums

Banner ads clicks and heatmaps.

Wouldn’t it be great if you could test ads using heatmap technology and analytics.  It would be cool to test different ad copy, colors and banner ad designs.

With adwords you can constantly test and iterating your ad copy. And by doing so, you get a much better conversion, quality score and lower ad cost. Although, you can test banner ads in a similar manner using A/B testing a heatmap of how a banner ad is performing would be awesome.

www.crazyegg.com does heatmaps for Web analytics.

I’m sure anybody is doing anything with ads and heatmaps.

The Marketer and the Developer

A badass developer and an awesome marketer, that is the perfect recipe for a successful startups.

That’s the situation I’d like to get myself in soon.

A good marketer can make something valuable out of thin air just like a great developer creates value out of lines of code. The marketer and the developer are climbing up opposite sides of the same mountain. A good marketer can reposition an entire industry. A good developer can turn an ordinary idea into an innovative game changer. A good marketer can make an entirely new economic ecosystem.

Marketing is the engine that drives commerce. Just like there are hundreds of different coding languages there are hundreds of subsets of marketing disciplines. Marketing strategies like SEO, PCC, SEM, copy and direct sales etc. etc. The rabbit hole goes pretty deep. At some point you have to stop reading all of the books and blogs on 10 ways to do X and actually make something happen in the world.

The openness from those with experience is what makes the startup community online so awesome.