mac create a bootable backup

How to make a bootable clone of your Mac.

Backing up your computer is a must when so much of our lives are contained on our computers. You should have your important documents backed up on other sources but having a complete clone of your system is the best insurance to protect your data. When that terrible day comes and your Mac dies you can be back up and running with all your applications, settings and data in under 5 seconds with a bootable clone of your Mac..

1. External hard drive. Get a cheap external hard drive. Get a 500MB drive or bigger. It’s like $110 to $200. ( NOT Western Digital) I’ve had three Western Digital’s and all have failed. G-DRIVE is what I have. It’s a solid drive.


2. Partition the hard drive in two.
You can partition your hard drive so that you can run time machine on one half and keep your bootable clone on the other half. You are just splitting the hard drive in 2 so there is to separate hard drives. Half is for -time machine half is for your bootable backup. Here is How to partition a hard drive on the Mac.

3. Make a Full system clone bootable backup of your Macintosh Get SuperDuper then followed the directions to make a complete fully bootable backup of your Mac. SuperDuper is by far the easiest to use software to backup your Mac. There are other programs out there some for free but SuperDuper is the most comprehensive.

When it asks you where you want to put your bootable backup put it on half of the hard drive you just partitioned and call it your backup clone.

How to use the backup in an emergency?

  • Plug in your external drive. Go to System Preferences, select ‘Startup Disk’, select your external Backup, press Restart.

OR

  • Plug in your Hard disk and Press Option-Command-Shift-Delete during startup. This will bypass the primary startup volume and seek a different startup volume such as the external one.

The XS650chopper Blog

My favorite project so far is xs650chopper.com, a motorcycle blog that does over 90,000 unique visits monthly- and over half a million impressions a month. A site which I am founder & editor. The site is 90% user generated content and is monetized by selling advertising directly to businesses. The site is 100% bootstrapped and was grown organically using guerrilla marketing and search engine marketing. The business is profitable and I’m currently working to add additional income streams.

Here’s how I described the site:

” Over a quarter million XS650s in 40 different variations were produced by Yamaha between 1970 and 1985. The XS650 big twin, in America and worldwide has developed a cult following for good reason. At the heart of the XS650 is a indestructible engine. The best parallel twin ever built.. Tough durability, classic look and abundance of cheap parts make the XS650 the perfect platform to build a KILLER Chopper.”

Here are some interviews I’ve done with talented bike builders:

Here’s some picsof my Motorcycles.

Easiest way to create a product

Creating something people want is hard, creating something people will actually pay for is even harder.

“The easiest, most straightforward way to create a great product or service is to make something you want to use.” Rework by Jason Fried & David Heinemeier Hansson-BaseCamp

When you “scratch your own itch”  It’s as simple as that.

I have more ideas than I could ever possibly pursue. The problem isn’t the idea. The problem is in executing.

Ideas are not worthless. However, Execution is where the value is created.

Ad retargeting-awesome/scary

What is Behavioral remarketing?

Retargeting helps companies advertise to website visitors who leave a site without a conversion — this is about 98% of all web traffic. This is done by displaying ads to the prospect as they surf the internet.

Retargeting is only serving banner ads to people who have shown at least some amount of interest in your site. This makes retargeting a smarter buy compared to other display ad campaigns as it focuses on your site’s engaged userbase.

Behavioral re-marketing works in a few ways:

  1. A prospect visits your site and leave
  2. They visit your site and add products to their shopping cart then leave;
  3. Go through purchase process but stop somewhere and abandoned their shopping cart and fallout of the purchase process.

You can then pay per click for these people as they search and browse the web (ads will be shown in search or content network).

And that is how Behavioral remarketing works.

I had my first experience of seeing retargeting in action in the wild. Performable.com is a Y combinator company that does analytics for marketing. I visited their site and after lurking around I ended up on YouTube watching a music video. The above ad by Performable was retargeting me. Cool.

I thought that this would be a perfect retargeting case study to analyze given the fact that it’s a marketing analytics company.

Here is the marketing funnel break down:

  1. A prospect visits your site and leave.
  2. On YouTube watching a music video. A retargeting ad pops up for Performable.com.
  3. Ad address a specific call to action. ( This is where you can get creative)
  4. Click ad and end up on landing page with e-mail capture.
  5. Put into a e-mail auto responder.

Here is the landing page that Performable.com presented me with.