A badass developer and an awesome marketer, that is the perfect recipe for a successful startups.

That’s the situation I’d like to get myself in soon.

A good marketer can make something valuable out of thin air just like a great developer creates value out of lines of code. The marketer and the developer are climbing up opposite sides of the same mountain. A good marketer can reposition an entire industry. A good developer can turn an ordinary idea into an innovative game changer. A good marketer can make an entirely new economic ecosystem.

Marketing is the engine that drives commerce. Just like there are hundreds of different coding languages there are hundreds of subsets of marketing disciplines. Marketing strategies like SEO, PCC, SEM, copy and direct sales etc. etc. The rabbit hole goes pretty deep. At some point you have to stop reading all of the books and blogs on 10 ways to do X and actually make something happen in the world.

The openness from those with experience is what makes the startup community online so awesome.